Marti Barletta, author of Marketing to Women, (Second Edition, January 2006) and co-author with Tom Peters of Trends (July 2005) is a recognized authority on building marketing, sales, recruiting and retention results through better communications with women. Her third book, PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, will be released in January 2007. This book features a new focus on the golden bulls-eye of target marketing, PrimeTime Women™ (women 50-70).

She is the CEO/Founder of The TrendSight Group (www.TrendSight.com), a consultancy specializing in marketing to women where she works with clients including Deloitte, Ford, Mercury, John Hancock Investments, Toys R Us and Logitech.

A Wharton MBA, she honed her talents via a distinguished career at top-flight agencies like McCann-Erickson, TLK, FCB and Frankel, and work on blue-chip brands such as Kraft, Kodak and Allstate. Marti currently serves on the boards of Embrace Pet Insurance and Boomer! TV.

Barletta's dynamic style, command of her subject and passion for her topic make her a popular speaker at corporations and conferences. Combining gender expertise, marketing experience and a lively sense of humor, she delivers eye-opening insights and practical "how to" pointers that audiences find enlightening, entertaining and easy to apply. She writes a regular column for AdAge.com and has been quoted on CBS Evening News, ABC Money Matters, and The Today Show on NBC, as well as in the Wall Street Journal, New York Times, Fast Company, Business Week, Entrepreneur, and many other publications worldwide.

Marketing to Women is in its seventh printing and is available in 13 languages, including Japanese, Chinese, Russian and Brazilian Portuguese.

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